Leveraging SEO can benefit your entire marketing department’s performance. Understand how SEO relates to other marketing channels, and learn about the impact it can have on your organization.
Targeting competitor keywords on the Search network is effective but can get expensive. Learn three cost-effective ways to target your competitors’ audiences using custom audiences and YouTube placement targeting.
Need to gain insight into the budgets, keywords, and product ads driving your competitors’ PPC campaigns? Learn a tactical approach here.
How do your future clients search for marketing agencies? We examined the top 100 keywords related to “marketing agency” by volume to find out.
It’s hard to tell a great story without a great character but most B2B brands seem reticent to entertain the idea. One exception is Salesforce, which introduced Astro who helped revitalise the brand and make it interesting again.
This post covers everything you need to know when choosing a business name.
Competitor analysis is an important part of any marketing strategy, and the right tools will help streamline your approach.