How & Why You Should Create a Niche Knowledge Base for Content Marketing

Would you like to take your content marketing to the next level? Would you like your potential customers to find all the answers on your site without ever having to leave? Creating a comprehensive knowledge base will accomplish both of these goals and more: Establish your brand as a niche knowledge hub. Become THE resource! […]

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3 Big Martech Innovation Themes in 2022

Hello, 2022! Or document.write(‘Hello, 2022!’) to those still in codeland. Following my wrap-up of martech from 2021 — tl;dr a year in digital marketing that was experienced like a Twitch stream at 1.5X speed — let’s jump in to the martech topics I expect will shape 2022. Now, it’s true, I’m generally quite skeptical of ‘predictions’ and therefore reluctant to label this post as such. But since I spend my days deep in martech — long

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