Track these metrics.
Source: 10 SEO Metrics That Actually Matter (And 4 That Don’t)
Analytics & Reporting
How to test your content site strategy for continued improvement
Forecasting, documenting and analyzing your content initiatives can help grow your brand’s visibility and your skills as an SEO.
Source: How to test your content site strategy for continued improvement
SEO Visibility Scores: What You Need To Know
In this post, you’ll learn everything you need to know about SEO visibility scores including how to calculate them and which are the best tools to use.
How to Navigate Google Analytics Like a Pro (Way Beyond the Basics)
Google Analytics is a powerful tool for gaining insight into your audience and building powerful campaigns. Here’s how you can use it like a pro.
Source: How to Navigate Google Analytics Like a Pro (Way Beyond the Basics)
Google Analytics for Shopify Stores: Everything You Need to Know
Take your ecommerce business-building strategy beyond Shopify analytics with these 6 powerful GA4 reports you can create in minutes.
Source: Google Analytics for Shopify Stores: Everything You Need to Know
A Guide to Google Data Studio for Better Reporting
Google Data Studio helps marketers and business owners make the most of their data. Here’s how to put this data visualization tool to work for you.
30 Social Media Metrics That Matter Throughout the Customer Journey
Which social media metrics matter most at different stages of the customer journey? Read about some important ones to consider here.
Source: 30 Social Media Metrics That Matter Throughout the Customer Journey
Top 14 Free Tools for Competitor Website Analysis [Infographic]
Competitor analysis is an important part of any marketing strategy, and the right tools will help streamline your approach.
Source: Top 14 Free Tools for Competitor Website Analysis [Infographic]