Demand-Side Platforms and Supply-Side Platforms: Everything Marketers Need to Know

It’s best to invest in reliable technological advertising solutions to connect with great audiences and manage your ad campaigns and inventory at scale effectively. Learn how both demand-side platforms and supply-side platforms work.

Source: Demand-Side Platforms and Supply-Side Platforms: Everything Marketers Need to Know

SMS 101: A Quick-Start Guide For Email Marketers

You’ve heard the SMS hype, know it’s real, and want in (average open rate of 98%? Yes, please). Yet, even for a savvy ecommerce marketer like you, adding a new channel can be daunting. We get it! But opportunity has come calling, so you’ve got to text back. Fear not, Ecomm Rebel! We’ll take you from zero to SMS hero in no time.

Source: SMS 101: A Quick-Start Guide For Email Marketers