It’s best to invest in reliable technological advertising solutions to connect with great audiences and manage your ad campaigns and inventory at scale effectively. Learn how both demand-side platforms and supply-side platforms work.
You’ve heard the SMS hype, know it’s real, and want in (average open rate of 98%? Yes, please). Yet, even for a savvy ecommerce marketer like you, adding a new channel can be daunting. We get it! But opportunity has come calling, so you’ve got to text back. Fear not, Ecomm Rebel! We’ll take you from zero to SMS hero in no time.
App Store Product Page Optimization holds great opportunities for your organic growth. Check out this article to learn more about A/B testing!
Daniel Kenny-Godoy oversees Programmatic Monetization and Ad Ops at Wattpad. Here he shares how monetization experts can drive revenue with the right partner mix, technology and data infrastructure.
As you approach 2022, you’ll want to get the most from your app marketing campaigns to connect with audiences, increase user acquisition, and maximize retention. Learn more about some tips that will help you plan your 2022 app marketing strategy.
Three important ways to improve your email marketing AND use text message marketing as a perfect complement to increase opens, clicks, donations, and results.
Just how important is it for SEO to optimize your site for mobile? Check out claims around the impact of mobile-friendliness on search rankings.