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Branding

What Is Brand Perception? How to Measure It and 4 Examples

February 21, 2022 by HQ

How customers perceive your brand is a strong indicator of business success. Learn how to decipher your brand’s perception and what you can do to improve it.

Source: What Is Brand Perception? How to Measure It and 4 Examples

Categories Branding Tags Analytics & Reporting Leave a comment

What Are Brand Assets? 6 Examples to Inspire You

February 19, 2022 by HQ

Ready to take your brand to the next level? This guide tells you exactly what you need to create brand assets potential customers will love.

Source: What Are Brand Assets? 6 Examples to Inspire You

Categories Branding Tags Guide Leave a comment

Everything You Need to Know about Brand Experience

February 10, 2022 by HQ

What exactly is brand experience and how do you cultivate it within your business? Here is your complete set of resources on brand experience and strategy.

Source: Everything You Need to Know about Brand Experience

Categories Branding Leave a comment

Brand characters could be the most undervalued asset in B2B marketing

February 8, 2022February 7, 2022 by HQ

It’s hard to tell a great story without a great character but most B2B brands seem reticent to entertain the idea. One exception is Salesforce, which introduced Astro who helped revitalise the brand and make it interesting again.

Source: Brand characters could be the most undervalued asset in B2B marketing

Categories Branding Tags B2B Leave a comment

The Beginner’s Guide to Business Names

February 13, 2022February 7, 2022 by HQ

This post covers everything you need to know when choosing a business name.

Source: The Beginner’s Guide to Business Names

Categories Branding, Domain Names Tags Guide Leave a comment

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